Elon Musk He kept his promise to charge Twitter users…and now he’s trying to attract other customers with a celebrity promotion.
musk – from Sold Social media giant for $44 billion last month – Officially launched Twitter Blue for $7.99 a month for users with verified accounts.
Twitter announced the move on Saturday… and tried to make it appealing to fans by pointing to the power of the stars.
The statement began… “Get Twitter Blue if you sign up now. Blue checkmark: Power for people. Your account will get a blue checkmark, just like the celebrities, companies, and politicians you follow.”
Then the company mentioned plans to cut half of the ads and make the rest much better. “Because you support Twitter in the fight against bots, we’ll reward you with half the ads and make them twice as relevant.”
He also pledged to allow users to post expanded videos and give them priority ratings for high-quality content in the form of responses, mentions and searches.
Musk hopes that by charging his monthly user fee he can offset the huge losses he’s incurred since his massive purchase of Twitter in late October.
Elon insists the San Francisco-based company is bleeding $4 million a day, which leads to him Separation of half of the workforce – or approximately 3,700 employees.
After receiving an ominous email about the pending layoffs, Twitter workers filed a class-action lawsuit to try to save their jobs, arguing that Musk did not give them insufficient notice, in violation of federal and California law.
Their efforts clearly didn’t work… But Musk eased their pain by giving laid-off workers 3 months of severance payments, which he claimed was “more than 50% of what is legally required.”