December 7, 2022

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GM expects record year of Chevy Bolt EV sales after fire recall

GM expects record year of Chevy Bolt EV sales after fire recall

2022 Bolt EUV

Source: Chevrolet

Detroit – general motors It expects sales of its electric Chevrolet Bolt models to rebound after a high-profile recall after several cars caught fire to set record results in 2022.

“We’re seeing record sales and production numbers for 22, and we’re seeing ’23’ bigger than 22,” Steve Majoros, Chevrolet’s vice president of marketing, told the media on Wednesday. “We’re bullish on both the EV and EUV.”

The automaker brought back and shipped a Bolt EV and a larger “EUV” version this week. Vehicle production at a plant in Michigan has fallen significantly since August, when the automaker recalled every Bolt produced at the plant since 2016.

The recall was followed by the Detroit automaker identifying two ‘rare industrial defects’ The lithium-ion battery cells in a car battery pack can cause a fire. A GM spokesperson is aware of 19 vehicle fires related to the problem.

fires and summon Big setback for the auto industry In terms of electric vehicle sales and reputation, despite the battery supplier, LG is responsible for these issues.

Vermont State Police released this photo of a 2019 Chevrolet Bolt electric that caught fire July 1, 2021 in the driveway of Representative Timothy Briglin, a Democrat.

Vermont State Police

Majoros said GM will try to relaunch Bolt models for Americans starting Thursday with a new national auto TV campaign. Advertisements shown to the media do not mention the recall or the fires.

“We think we have a lot of interest and awareness for this,” he said, adding that the ad will have a “huge presence” during the opening day games of Major League Baseball. “I think it will just continue with our advertising efforts.”

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Describing it as an “arms race,” Majoros said the Bolt’s record sales forecast was in large part due to a general increase in interest in electric vehicles, not necessarily linked to the Standard gas prices nationally this year.

The Bolt EV went on sale in December 2016, while the Bolt EUV went on sale last year shortly before all vehicles were recalled. Boltt boards achieved record sales of nearly 25,000 units last year, outpacing Boltt EV sales by more than 23,000 in 2017.

Read more about electric cars from CNBC Pro