January 31, 2023

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HBO Max marks the first price hike, increasing the monthly fee by $1

Discovery Warner Brothers Raises the monthly price of HBO Max For the first time since its launch more than two years ago.

Starting Thursday, January 12, the price of the new HBO Max monthly subscription without ads in the US will increase from $14.99 to $15.99 (plus applicable taxes). That’s almost a 7% increase. Existing HBO Max subscribers who are currently paying $14.99 per month will see their monthly rate increase to $15.99 per month beginning with the next billing cycle on or after Saturday, February 11, 2023.

“This $1 price increase will allow us to continue investing in providing more software that defines culture and improving our customer experience for all users,” the company said in a statement.

The price hike comes as Warner Bros. Discovery, formed by Discovery’s 2022 acquisition of WarnerMedia, is making a series of content cuts with the goal of reducing expenses. Among those: HBO Max has been written off Many exclusive movie titles and original series And 200 old episodes of “Sesame Street”And also HBO Max Original Series ‘Minx’ Canceled (Reversing Season 2 Renewal) and HBO’s “Nevers”. HBO Max too Removed 256 classic shorts from “Looney Tunes” and three seasons of “The Flintstones”.

HBO Max launched in May 2020 at $14.99 per month, when it was part of AT&T-owned WarnerMedia. In June 2021, the company introduced The ad-supported HBO Max plan costs $9.99 per month; WBD representatives did not immediately respond to an inquiry about whether the price for this package would also be increased.

Warner Bros. had Discovery He previously indicated an impending HBO Max price hike. In November, JB Perrett, president and CEO of global streaming and games, told investors that the company had an “opportunity” to increase the price of the ad-free HBO Max tier. And by 2023, he said, “it will be three years since pricing has changed, which we think is an opportunity, particularly in this environment… We think there are actually some pricing advantages for us over ad-free.” [HBO Max] Service and maybe we can move north to where prices are today.”

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Meanwhile, the massive media companies are gearing up HBO Max-Discovery+ platform built-in, scheduled for release in the US in Spring 2023. The company has yet to announce pricing, packaging, or name details — though Max is the number one contender at this point.

Warner Bros. Discovery said last month it could incur Fees for writing off weak content and development amount to $3.5 billion result of the merger.