December 3, 2022

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Lindt & Spruengli's foil-wrapped chocolate bunnies deserve protection from copycat products, Switzerland's highest court ruled Thursday, and ordered German discounter Lidl to stop selling a similar product in Switzerland and to destroy its stock.

Judge orders chocolatier to destroy chocolate rabbits

Switzerland’s highest court ruled Thursday that aluminum foil-wrapped chocolate rabbits for Lindt & Spruengli deserve protection from counterfeit products, ordering German discount company Lidl to stop selling a similar product in Switzerland and destroy its stock. (Arnd Wegmann, Reuters)

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ZURICH (Reuters) – Switzerland’s highest court ruled on Thursday foil-wrapped chocolate rabbits from Lindt & Spruengli deserve protection from counterfeit products, ordering German discount company Lidl to stop selling a similar product in Switzerland and destroy its remaining stock.

The federal court said that surveys submitted by Lindt showed that Lindt’s Easter bunny was well known to the public, adding that the two producers were likely to be confused even though there were some differences between them.

It overturned a ruling by a Swiss commercial court against Lindt in favor of two Swiss units of Lidl last year and ordered Lidl to destroy its stock of chocolate rabbits.

“The destruction is proportional, especially since it does not necessarily mean that the chocolate is destroyed in this way,” she said in a summary of her ruling.

Luxury Swiss chocolatier Lindt has fought numerous court battles over the years to protect one of its best-selling products.

Last year, the German Federal Court ruled that the golden tone of an Easter bunny wrapped in aluminum foil has trademark protection.

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