At the moment, despite the company’s current streaming services HBO Max And Discovery+ will still have its own products, and on Thursday the company took its first step in using its larger library of content to enhance these two offerings.
For starters, the company said the programming “select” from Magnolia Network, the joint venture between Discovery, Chip and Joanna Gaines, on HBO Max in September. This will include a new series, Upper Fixture: Castlewhich sees hosts repairing their homes.
The programming shift is the first time that old Discovery programming has been added to HBO Max. The content will still be available on Discovery+.
At the same time, the company also said on Thursday that CNN He’ll get his own “pivot” on Discovery+, with CNN original series like Stanley Tucci: The Search for Italy And the Anthony Bourdain: Parts Unknown Join the service. Some HLN programming and CNN original movies will also be available on Discovery+, with other CNN programming (such as the upcoming Chris Wallace show) available on HBO Max.
“True crime programming, food, and travel are among the most-watched genres for Discovery+ viewers, so these titles from CNN will fit right in with our best-in-class collection of unrecorded content,” said JB Perrette, President and CEO of Warner. Discover the brothers streaming, in a statement.
In his own statement, CNN CEO Chris Licht said the deal would “extend the scope” of CNN’s content.
The CNN originals were part of CNN+, the news channel’s ill-fated subscription broadcasting service. WBD service shutdown A few weeks after its release.
Warner Bros. executives are expected to Discovery detailed their long-term broadcast plans in the company’s earnings call on Thursday, although the programming moves indicate that no merger is imminent between Discovery+ and HBO Max.
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