October 6, 2022

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Spotify buys Heardle, the Wordle-inspired music game

Spotify buys Heardle, the Wordle-inspired music game

Onur Dogeman | Light Rocket | Getty Images

spotify announce Tuesday, it acquired Heardle, a music recognition game that went viral last year, for an undisclosed amount.

The deal will push Spotify on its mission to become a more interactive app, as it invests in video, live broadcasts and podcasts in an effort to diversify its revenue sources.

Heardle asks users, once a day, to guess a song once based on its opening notes. Players get six chances to figure out the song, with each hint giving users a few extra seconds to help guess. If this sounds familiar, it’s because it was largely inspired by Wordle, the trivia guessing game that was Obtained by the New York Times in january.

Spotify said “millions” of players use Heardle, but did not provide any other details.

The look and feel of the game will remain the same, which means it will continue to be Standalone game on its website. It will also remain free for players. The only change seems to be that starting Tuesday, players can listen to the full song on Spotify after completing the game.

The game is now available in the US, UK, Ireland, Canada, Australia and New Zealand. Spotify said it plans to expand into more markets in the future.

The deal comes a month after Spotify CEO Daniel Eck said at Spotify Investors Day that the company is stepping up in-app music discovery in an effort to get more users to the app and keep them on the platform.

“Going forward, we also plan to fully integrate Heardle and other interactive experiences into Spotify to allow music fans to connect more deeply with artists, challenge friends — and have some fun in the process,” the company said.

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